Toolshed #002 – Corey from Swipe Files and SwipeWell

Toolshed #002 – Corey from Swipe Files and SwipeWell
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Hi Corey! Tell us about yourself.

“Sure, I’m the founder of Swipe Files and the co-founder of SwipeWell.
Swipe Files is a community of SaaS founders and marketers that share cutting edge marketing ideas and techniques. SwipeWell is a tool and Chrome Extension that makes it easier for marketers to build their own swipe files.
I myself am based in San Diego and work remotely. Typically I go to a coworking spot a couple days a week here and there, depending on how antsy I feel and when I want to get out of the house.
My background is in B2B SaaS Marketing and growth. I've been the Head of Growth at a couple of companies and have done some consulting. I am now the Head of Marketing at another company.”

What do most of your days look like?

“Most days I'll start my day by taking the dog out for a walk before I sit down for work. It allows me to get outside, get some fresh air, get some sunlight, wake up, and get things oriented.
The workday depends on the day itself.
I try to batch most of my meetings into Mondays and Wednesdays. That allows me to leave Tuesdays, Thursdays, and Fridays a lot more open for that deep work and creative thinking. I just put my headphones in, knock out work and crank away.
Mondays are fairly sparse. I have two to three meetings on average, usually in the mornings. Wednesdays, most of my meetings are in the afternoons, actually, so that day is a bit different.
I try to do everything as async as possible through Loom videos and Slack. I write things up in Notion and tag people versus hopping on calls. I've never done daily check ins or stand ups.”

What are the key parts of your physical work setup?

“One of the things I've been doing is to keep a list on my UGMONK analog. Usually in the beginning of the week, I'll make a list. I’ll say, ‘here are all the big things I need to knock out for this week.’ I'll go through and figure out what I can do each day and what I have the appetite for. And then as I do them, I cross them off. If by Wednesday or Thursday I have crossed everything off the list and have more time, then I'll make another list and crank through those things. The list is always right in front of me. The top of mind can't escape me! I really try to focus a lot of my time on what the high level things and high value projects are.
I have a podcast mic for when I do interviews and when I'm recording course material and little product demo videos – things like that.  I have an Opal C1 camera for video calls. It’s pretty good.
I can talk about my desk, too. I got this convertible sit/stand desk off of Amazon. It has a main level and then on the back end, a slightly raised level as well. That makes it so I can put the monitor behind my laptop and have both screens open without any overlap. They’re stacked on top of each other vertically. I don't really like looking side to side if I have two monitors next to each other. So I got a desk that would help me view them vertically. It also stands when I want to, which I need to do more...
A last thing to mention is my lamp. It sounds super random. It’s just a normal lamp that I got at Target or Ikea or something. It has the arm, and then it kind of swindles around, facing down almost like a big reptile lamp. Having the lamp here in my work area, rather than just an overhead ceiling light, makes a big difference. I find it helps me feel better. It makes what I'm doing feel more alive and doesn't feel drab and dreary sitting in a dark room. It's always well lit in this little area right here.”

Tell us about your favorite digital tools.

notion image
SavvyCal is one of them for sure. I use it for any meetings where I do need to do scheduling.
Notion is definitely the biggest one of all. I keep everything that I’m working on within Notion, and then I kind of pick out the week’s work from that list onto the UGMONK cards mentioned earlier.
For call recordings, I've been using a tool called Rewatch. It's pretty great because they'll do the regular kinds of things like call recordings and transcriptions. But you can also timestamp notes and highlight things within the call. They even have AI generated summaries of the call that are also timestamped with things like conversation points. It's actually amazing how well it works. Pretty nuts. You can mention the most obscure things and it'll get the names right.
For any resource that I read and want to save for later, I use
I’d be remiss if I didn’t mention my own tool – the SwipeWell Chrome extension that can be used for swiping marketing examples and things like landing pages to use for inspiration.
Recently I’ve been using wordtune for AI powered writing and copywriting. The main use case for me is using their Chrome extension. Basically if I'm in a Google Doc, Slack message or wherever I am, it helps me rephrase things.
Oh, you know what's a fun one that my friend put me on to is an app called Endel. It's basically like this kind of scientifically backed drone sound that's similar to Lo Fi music. Like productivity tunes for your head.”

What habits are important in your life?

“I already mentioned that I walk the dog first thing in the morning as part of my day, if that counts as a habit.
I don't really have a lot of big daily habits, but I do have a monthly habit of sending out an investor-type email to a small group of people who act as advisors for projects that I'm working on. I write two of those a month for the two different projects. Every month I go through and look at our numbers, talk about the wins, talk about the losses, do a reflection, and talk about what's coming up next. If anyone replies, I'll chat with them.
Maybe the only other thing: I'm a huge fan of my Kindle, and I read my Kindle religiously before bed every night until I fall asleep. Sometimes I read for 1-2 minutes, other times like an hour depending on how I'm feeling or how good the book is that I'm reading. I do that every single night religiously. Business books, spiritual books, productivity books, biographies, even some science fiction. So I guess you could say it’s mostly business and Sci-Fi books.”

Thanks Corey!

If you want to stay in touch with Corey’s work, give him a follow on Twitter.

Written by

Sam Claassen
Sam Claassen

Head of Growth at Reflect